Did you know Danville’s main radio station is Big Hits WBTM 102.5 FM? Possibly, but did you know that they have a new marketing division in their station? Piedmont Digital Group (PDG)is their marketing division in WBTM. PDG is usable if you need a website, want to be on the top of Google searches, want advertisements on platforms like Hulu and Paramount, or even if your business needs persistent posts but you’re unable to.
According to PDG’s website, they’ll help you “build your digital house”. On the roof you have your targeted digital marketing, this is needed because more people are using the internet to find business information and it helps you get business if your business is online.
This includes Facebook and Instagram ads, native advertising, display advertising, etc. Then on the main part of the “house”, you have content marketing, which has a similar meaning as the one above. Social media posts, email marketing and more are things that your business needs that will come from the main part of your “digital house”.At the bottom, you have online visibility.
Online visibility includes traditional advertising [radio], automated chat [AI], websites, and more. You could be wondering why this is important, 97% of possible customers go on the web to find businesses near them, 75% of possible customers judge a business’s trustworthiness by their website’s design and 66% visit the business in-store or call the person.
